It’s a question we commonly hear as estate agents! Here, we will try and sort the fact from fiction to help you make that all important decision about selling in the colder months.
Most people tend to think that lighter nights and warmer weather means that more property buyers are around in the summer months than winter but, according to Rightmove the busiest day of the year each year for property searches is in fact, Boxing Day!
Boxing Day is notoriously busy for property portals. It’s one the busiest days of the year for Zoopla’s website traffic, if not the busiest day. Searches last year increased by an incredible 70% suggesting that it’s a great time to place your property in front of buyers.
What’s more, Rightmove reported that from 2nd Jan to 8th Jan, they had their busiest ever start to the year with a 30% increase in traffic compared to the same period last year. In addition, the portal reported an 11% increase in enquiries to estate agents during this time.
Tim Bannister, Rightmove’s Director of Property Data comments: “Boxing Day traditionally signals the start of activity ramping up as people turn their attention from turkey and trimmings to their plans for the new year, and activity is set to increases further as January unfolds and people start to settle down into a routine after the December break.“
While it might seem counterintuitive to list your property during the festive season, there can be several benefits to putting your home on the market around Christmas and New Year’s.
Pros:
- Serious Buyers:
- Motivated buyers: People looking for properties during the holiday season tend to be highly motivated. Many are relocating for work, buying for tax reasons, or need to get somewhere ready for somewhere early into the new year.
- Less competition: Since fewer sellers list during this period, there’s less inventory on the market, meaning your property will stand out more.
- Holiday Appeal:
- Festive atmosphere: If your home is decorated for the season, it can feel especially warm and inviting. Some buyers might appreciate this cozy, “homey” atmosphere, which can enhance their emotional connection to the property.
- Winter curb appeal: Depending on your location, winter can provide a serene, picturesque view, especially with snow-covered lawns or seasonal decorations.
- End of Year Tax Advantages:
- Some buyers may be looking to finalize a purchase before the end of the year for tax reasons or other financial motivations.
- Less Competition from Other Sellers:
- Many people wait until the spring to list, so by listing your home during the holidays, you’ll have fewer homes to compete with.
- Quicker Closing Times:
- Buyers who are eager to move before the new year might be ready to act fast. In some cases, you could progress to exchange sooner than expected. Solicitors will also have lower workloads meaning you could be moving early in the new year giving you all summer to enjoy your new home.
Tips for Selling During the Holidays:
- Keep your home well-maintained: If the weather is bad, make sure walkways are clear of snow or ice, and ensure the home feels warm and inviting.
- Emphasize seasonal appeal: Holiday decorations can help potential buyers imagine spending the holidays in the space, but don’t overdo it. Keep things tasteful and warm.
- Work with a local, experienced agent: An experienced real estate agent can help you price your property appropriately and market it effectively, even during a slower season.
- Consider virtual tours or video walkthroughs: These can be especially helpful when fewer people are out touring homes in person.
In conclusion, if you are motivated to sell, don’t fear the colder weather and festive period. Instead play to the strengths of the winter market and take advantage of the busier portal times.
At Newton Fallowell, we are helping to support property owners looking to get their houses ready for Boxing Day launch by preparing them for marketing in advance.
With our Boxing Day – January marketing package you will receive the following support…
- A guaranteed Boxing Day property launch to get your property in front of people on the busiest day of the year, as a new listing!
- A full refresh launch if you are currently advertising with another agent and feel the need to a new start with a pro-active selling agent in your area!
- A completely free marketing package (photos, floorplans and video tour) working on a no sale no fee basis.
- Listing on Rightmove, Zoopla, On the Market and Social Media giving you fantastic coverage.
- An award-winning team. We won best Newton Fallowell office out of our 30+ branches this year!
- An honest valuation and hassle-free approach to property sales.
- Great rates with our local solicitors
- Advice on your next purchase to ensure you buy on for the best price.
- A team that’s easy to get in touch with 24/7.
- Accompanied viewings provided.
- Fair commission rates for great service.
If you are currently for sale with a competitor or completely new to the market, wanting to try our Boxing Day launch service, then please call us on 01952 701019 today or email telford@newtonfallowell.co.uk to arrange a free no obligation valuation.
www.newtonfallowell.co.uk/valuation
Have a great Christmas & New Year!
